Rollie flagship store

INTERIOR & FURNITURE DESIGN WITH SPACE BETWEEN, 2022

Retail store concept designed as the first brick and mortar expression for Rollie footwear. Split across two levels the store also acts as a hybrid digital art gallery with extensive digital screens, utilising magnetic fixings to allow adaptible layouts and re-configuration. A custom counter and bench seat create colour accents, contrasting aganist the brutalist steel, mirror and concrete architecture.  

Photographed by Lillie Thompson

© BEL WILLIAMS, 2025. NAARM/MELBOURNE, AUSTRALIA.